Marketing Research: Tools and Techniques
Marketing Research: Tools and Techniques - Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance betweentheory and practice and demo
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Monday 24 June 2013
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