The Innovator's Solution: Creating and Sustaining Successful Growth
The Innovator's Solution: Creating and Sustaining Successful Growth - In the worldwide bestseller, "The Innovator's Dilemma", Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do-focus on pleasing their most profitable customers-leaders were paving the way for their own demise. How? By ignoring 'disruptive technologies' - new, cheaper innovations that initially target small customer segments but evolve to displace the reigning product. Now, Christensen and coauthor Michael E
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Friday 26 July 2013
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