Friday 2 August 2013

The Challenger Sale: Taking Control of the Customer Conversation

The Challenger Sale: Taking Control of the Customer Conversation


The Challenger Sale: Taking Control of the Customer Conversation


The Challenger Sale: Taking Control of the Customer Conversation - The Challenger Sale Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. Full description



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